About Us
Timeless Craft, Modern Vision
At Design Focus, we proudly celebrate the artistry of jewellery, merging India’s rich heritage with contemporary design. Our journey started in the vibrant heart of Old Delhi and now flourishes in New Delhi, where we craft exquisite, handcrafted treasures that pay homage to timeless traditions while reflecting modern elegance. Discover pieces that tell a story and elevate your style.
Our Story
Design Focus is more than just a jewelry brand; it embodies the essence of craftsmanship from the iconic streets of Chandni Chowk. Founded in 1997 by the visionary gemologist Tuba Jain, we are dedicated to creating exceptional jewelry that resonates with individuality and celebrates life’s important moments.
Our unique designs merge the beauty of traditional Indian craftsmanship with innovative diamond and gemstone creations, offering pieces that are not only stunning but also meaningful. At Design Focus, we prioritize ethical sourcing, ensuring that our materials support sustainable practices. We are committed to empowering local artisans, providing them with fair opportunities and recognizing their invaluable skills. Each piece we create is a reflection of our belief in quality, creativity, and the positive impact we can have on both people and the planet. Choose Design Focus to find jewelry that tells your story and stands out with purpose.
